A + entrepreneurs leadership practicing

What kind of leadership elements can lead the enterprise out of crisis, obtain good performance?

Leadership master warren this nice said: "leadership is like beauty, it is difficult to define. But when you see, you know." In A global recession in 2009, those who lead the enterprise adversity survival, and against the wind float in the sky of "A +" entrepreneurs, the vivid to show people what is A crisis of the period of excellence in leadership.

Target firm, are in captivity

As the company's top leader, the winds and waves hit when, want to keep the enterprise vision, the core values and mission not shake, keep the enterprise strategy not be shaken, but it is the only way, the enterprise the large ship wouldn't off course.

Once and li ning and WangChuanFu had "intimate" contact with senior leadership coach ZhangWeiJun revealed, li ning and WangChuanFu are very has the sense of mission, a dedicated to build up a world class Chinese sports brand, a determined to develop national car business, no matter how the outside world changes, they never moved his dream and mission. They not only determined to defend the mission and dream, will also mission and dreams to the program for the development of the enterprise, through the training and other forms into employee conscious recognition.

Suning appliance group President zhang said in the near east, su ning in economic crisis has achieved great success during the important reason is that, to the enterprise development strategy has clear direction, the company has been insisting on the 1990 s make chain of development planning, adhere to the standardization, information and professional chain development model, talent training, information construction and service network, logistics base construction supporting even leading into synchronization. In 2009, suning is still made throughout the year of new development plan, and at the same time signing or construction nine large logistics base, fluctuation full in infrastructure to no purpose.

In a crisis to see the other people can not see opportunity, is a kind of important leadership. This aspect, zhang near east also have the same feeling. He said: "the financial crisis is a litmus test, the test is the development of the enterprise before whether health and benign, dangerous in organic, once enterprise must have good physique, entrepreneurs should be positive to seize the opportunities and get supernormal development". ?

Calm and face reality

Skyworth group chairman and CEO zhang xuebin think board, the crisis stage, entrepreneurs need first to composed, calm, to clear the situation of judgment. He thought that, in the crisis not only won't impact the TV set to domestic brand, but provides a rare opportunity of development, because the international television brand in Europe and America market suffered a defeat and the will to them in the Chinese market performance of the negative effects. Domestic television brand in 2009 showed the optimistic overall situation, which confirm the zhang xuebin judgment.

Zhang near east also expressed the same ideas, he think that entrepreneurs to confidence and strength, to resist the ability of enterprise's crisis, entrepreneurs I must have clear judgment, and will be the result of the judgment into staff and team confidence, enhance the enterprise to face the toughness of the crisis.

Hay (and profit) group last year to do a global range of entrepreneurs, research, found in the crisis stage of the excellent entrepreneurs, all have a cool head, crisis comes, the parties can listen to opinions, to make an objective judgment situation, and make the decision based on the facts.

A resolute decision, sincere communication

Zhang xuebin experience is, in the crisis stage, entrepreneurs have to rapid processing problem, "to dwindle, consequence" that is impossible in crisis period and delayed the solutions to the problems in the best time, the situation is likely to become difficult to control. He thought, "frank" crisis period is required to keep the quality of leader especially, because the crisis stage always gossip and most of the time, entrepreneurs have to inform the employees and real media with sincere to break rumors.

Hay (and profit) group in the greater China region ChenXuePing partner of women think, difficult time, need to entrepreneurs to make rapid decision-making, therefore, they will be more frequently with the board to keep communication, and busy cope with investors, analysts and media, suppliers and retailers, it is easy to ignore employees. But at the moment, just is entrepreneurs need more and staff communication, because to the employees is the latest situation in the personal worry, to improve the staff to eliminate to management team confidence a efficient way.

Zhang also think the near east, crisis period, the enterprise is in the funds to pay for, employee security, partner relationship should give higher value, strengthening group of credit, even if meet the crisis can't crack, but should also be open, positively exchanges, and put forward the solution of the clear. "Every enterprise is one part of the economic chain, each enterprise stability or crash will influence the upstream and downstream enterprise and employee. This for each enterprise, especially in the industry chain leading enterprises, in the sense of responsibility of entrepreneurs put forward a high requirements." He said.

Special note: because all aspects of constantly adjust and change, sina.com provided all the exams information is for reference only, depicting the department official released information shall prevail.

EMBA required: the board of directors of the ruling in marketing

Marketing control right

Enterprise leadership to marketers have any idea? The CEO of enterprise is in you and the Marketing Department enough attention? Many marketers are trying to prove his worth the board of directors of the enterprise, but people still seems there's a question: marketing activities of enterprise business development exactly how much of a role?

Much of the marketing personnel think the marketing personnel are facing a pile of data at a loss, or they were surprised to stare big eyes and looked at the marketing personnel failed to really understand investment income, it will be a lot of money into social media.

One who has worked in many enterprises of the corporate executive said: "in recent years, a marketer got lost. After long ago recession and budget crunch, the image of the marketers no longer so tall, its action was questioned."

Other business people think, the enterprise marketing not as badly as mainly depends on a large sum of money on advertising, now of the marketing activities pay attention to understand the target population, and more effective to use the digital media, and allow the marketing activities more influential. They think that, in the enterprise marketing activities, marketers will not able to creative marketing methods and enterprise business bottom line very well together.

A enterprise by one of the members of the board of directors said: "older marketing personnel and marketing agencies are now trying to get better investment returns, they use of digital channels, the way is experience marketing and sponsorship activities. Marketing team should be creative and return on investment together."

To this and another view: "they must fully understand the digital channel, because they are now really haven't to do the job."

A don't wish to be named, managing director of the famous brand, customers already in the digital revolution "in the right of master, which may cause damage to the enterprise Marketing Department. He said: "the digital revolution on marketing activities has had a huge impact and marketers are in the digital revolution of the decision-making power loss danger. But in the customer experience many of marketing innovation is very has the technology of sex drive. If talked about the development of the enterprise, control of not Marketing Department say, but IT team or digital team."

If let other departments in control the consumer insight, so Marketing Department in the enterprise will face the danger of losing position, the director general manager said: "Marketing Department if want to keep his status, must ensure they can play a guiding role for innovation activities, to understand the idea of consumers."

Attention should be paid to the enterprise business department work, don't ignore their influence to the customer, therefore, marketers and technical personnel communication must be, not their own separate to take action. "Everyone wants to have some exclusive in his own things, but if the IT department and sales department can't close cooperation, so in the cooperation process both sides will show a rejection, the work's development is very bad." The director general manager said, "this requires marketers must know very well the IT team functions."

There are other evidence, the IT department and sales department in digital communication strategy by who controls differences. Accenture (Accenture Interactive) published in 2010 by a survey report shows that the members of the board of directors think digital marketing strategy is by the IT department and Marketing Department to control, this is obviously lose touch with reality phenomenon.

Accenture survey 600 chief marketing officer and chief information officer, then found, 58% of the chief information officer says he is enterprise digital marketing activities exploits. However, only 19% of the chief marketing officer for the chief information officer said positive status, in contrast, 70% of the chief marketing officer thinks he is a business enterprise of digital marketing dominates.

For accenture marketing analyst Michael s aston villa (Michael Svilar) is concerned, chief information officer and chief marketing officer can become enterprise digital marketing leader, but they will quickly, the flexibility to work hand in hand. He said: "the decision more with real-time, so people must remember that let business strategy is more flexibility, not just make a year after that let people plan implementation, this kind of practice is relatively more sluggish."

Marketers if not learn how to through the technology to spread the information, so their work will diminish, s villa warned: "the key to the problem is how to use data, not to spend 3 months time to analyze data and conclusions, and then not below. This requires marketers should have a different attitude, and the need to see more of the technical knowledge, for marketing work has not limited to understand the market. Because marketers can not very well understand the technology, so more should pay great attention to the team."

IT experts and marketers are usually in efforts to foster a beneficial to both sides working relationship, but because the marketing team can't and other department is very good for business communication, and so could be to other department brought some difficulty.

Lack of business sense

For Marketing Department and another indictment, a financial service enterprise of the Marketing Department director said, Marketing Department is not able to know very well the consumer insight into how useful commercial information, can't let enterprise benefit. Most of the indicators to measure customer brand is "satisfaction", but the Marketing Department director said, sometimes, Marketing Department lack of business sense, don't know how to use the data from the survey, cannot the data analysis conclusion and practice.

"When the enterprise is in the most horrible market environment, Marketing Department will usually draw a lot of" customer satisfaction "chart and collect a bunch of data, but then but have not carry out the corresponding action." The director said, "but the chart, the X and Y function only function, we don't see some and into the marketing practice analysis conclusion, if can in these aspects, improvements made so we can prove a job whether a visualization earnings. Enterprise"

Obviously, the visualization of earnings means that must have additional sales. And because the recession before, the enterprise will return on investment as a priority. Therefore, it is in the Marketing Department, the financial department and purchasing department will be more involved in the marketing work.

The director said, since the recession, enterprise emerge in the new board of directors role, such as the chief risk officer, therefore, marketing director seems less important. He said: "the board of directors have only then a few directors, and in the present market climate is concerned, the risk control officer will have mastered the enterprise right."

To this point, consulting services Teletext Holidays's marketing director marc cloth Ross Abraham (Mark Bloxham) agrees. He thinks that the financial department will now be more involved in the marketing activity, this approach can help establish customer relationships. He said: "this recession has let consumers are very cautious, in this situation, the Marketing Department can use past the understanding of the market and brand trust and customers to establish relations."

And the financial department work together, can let marketing staff know larger financial expenditure project to help generate what benefit, at the same time also can more closely around the target market development marketing activities.

· SiLaiDu resort (Marcus Leyden) before the supermarket chain anfield somerset who (Somerfield) of the purchasing department, is now consulting institutions Bright sourcing of the governor's, he said, marketers should be more careful thought how to better with less money to do more.

"The real challenge is, whether they can use less than 70% of the budget spending finished the sales task. But many people do not take the time to make market survey, better understand the market, finally can't win better investment return."

This is the purchasing department help marketing reputation place. For SiLaiDu speaking, marketers have been used to line before purchasing activities, but now they must XiGuanXian on purchase way, and online purchase way is in the procurement department under the supervision of. He explained: "with marketers offline purchasing activities are more '(', I think that marketers can buy his way through online for win credibility."

Marketing Department and finance department and purchasing department of cooperation between the more closely, Peter Williams (Peter Williams) as a fashion department store Selfridges before the chief executive and chief financial officer, he said, marketing team can and financial team to cooperate more harmonious, but now all of the marketers must know the budget for enterprises in every department of with what benefits.

Williams is now online fashion retailers ASOS non-executive about that no budget benefit consciousness of the marketing activities, he said: "for many years, I and all kinds of dealt and marketers, including a people think that budget in marketing strategy is insignificant problem, he says: don't worry, it can always solve."

The budget of the careless attitude to consider sometimes may cause friction between departments appear. Starr, director of human resources before David Smith (David Smith) admit, marketing budget is sometimes a let a person produce envy feeling topic. He said: "marketing director usually can be seen as a board of directors's richest person, because people think he controlled a lot of money."

For all the business department of the enterprise concerned, budget allocation for becoming increasingly important. And the difficulty is that marketers get the final called marketing budget money, however it seems to have Marketing Department and other departments are separated.

If Marketing Department to close down, not with other business department hand in hand to cooperate, this kind of practice is to build customer relationship, one of famous brand of a standing director so review said. Marketing Department must try to protect the interests of its clients and should, therefore, are more focused play its role the gatekeeper. But he warned: "Marketing Department facing lose 'business department for the risk of'. Therefore, in addition to protect their clients and should strive to achieve enterprise total goal."

Some reflection about the performance evaluation

Not the proper management of the performance evaluation of the performance evaluation of management or ignore will pay attention to management into short-term business performance, sacrifices long-term interests of the situation. The management of the performance evaluation of the performance evaluation system into, and realization and business performance evaluation is the organic combination of comprehensive evaluation system.

Many enterprise to the performance evaluation as a business operator performance evaluation for managers, the important basis of incentive. But whether the management or the ordinary employees, performance evaluation and all the complaint has not stopped, and even trigger fierce conflict of interest. We have to think about: the root of the problem in where?

We think, the reason is that the misunderstanding evaluation content to generalize, evaluation indexes truly reflect evaluation purpose and evaluation methods of simple machines.

Complete the performance evaluation should include the performance evaluation and management business performance evaluation two aspects. Business performance evaluation in the operation results of the evaluation, usually indicators include business revenue and net profit, net assets yield, etc.; Management of the performance evaluation involving enterprise culture construction, decision-making more scientific, risk control, management measures adaptability, etc. At present of the performance evaluation of common problem is heavy business performance evaluation light management performance evaluation, and even ignore management performance evaluation. Domestic and foreign successful experience shows that management performance evaluation is not allow to neglect, enterprise sunry always young depends on the management performance excellence.

Management performance and business performance have close tie already, also have substantial difference. Management performance to a direct impact on the operating performance, but the current period and operating performance and not a one-on-one relationship. Good management performance may be because of the economic crisis, the policy change and external factors such as fails to win the expected performance, it is still possible for a long period on the operating performance and to maximize total current operation performance seem to is not the best. Not the proper management of the performance evaluation of the performance evaluation of management or ignore will pay attention to management into short-term business performance, sacrifices long-term interests situation. The management of the performance evaluation of the performance evaluation system into, and realization and business performance evaluation is the organic combination of comprehensive evaluation system.

Whether business performance evaluation or management performance evaluation, index system design key problem has three: the composition of the index, index of the standard, the weights. Indicators point to from which a few aspects to evaluation (such as a enterprise will sales income, net profit, the return on assets as a business performance evaluation index), the evaluation standards means to achieve what on one hand should each requirements (such as sales income is 1.8 billion yuan, 350 million yuan net profit, the return on assets 12.5%), the index weight of a hand in the evaluation of the important degree evaluation system (such as sales income and net profit, the weight of the return on assets were 30%, 30%, 40%). The performance evaluation index is actually the embodiment of the company strategic objectives, it is company strategic objectives into each position working standard, the role of the first is to do what employees, do what degree, and then is the measure of the employee is the way I want to do, whether to reach the expected standards.

What of the performance evaluation index as a selection index should consider whether index reflects the development of enterprise strategic goal, if you can objective and fair evaluation unit and is reflected by the performance of the decision maker. For example, a group company of the evaluation results of operations, will net profit index and net assets yield rate index as a core index is reasonable, but in an enterprise group subsidiary company in evaluation and branch, total profit and total assets of profitability may be more science; Because they were considered subsidiary company and branch no financing right, can't decide their own capital structure of the fact, also eliminate the group within different enterprise for tax burden different and different the impact of capital structure; Evaluate a group enterprise management performance evaluation system of scientific decisions into is reasonable, but want to evaluate only production management and no financing right and the right of investment subsidiary company and enterprise, also included in the group management performance evaluation index system of scientific decision is not reasonable.

In the performance evaluation method of the main problems existing in operation is performance and management performance index respectively according to the corresponding grade, no business performance evaluation and management will be the performance evaluation as a whole. Management in fact is operating as the core of enterprise, just, content, the flow of information management. Management of the performance evaluation should be embedded business activities in, carry out the management performance evaluation and business performance evaluation organic union. To evaluate operating performance, not only to evaluate whether attain the business performance, still should evaluate whether the enterprise culture can help to realize the operating performance goals, decision-making system for the realization of the target can provide reasonable assurance that, whether is the enterprise according to the expected performance of the request to establish the corresponding management system, take the corresponding management to targeted means.

For example, EVA into the central enterprise performance evaluation index, and some actual practice only in scholars from renmin based on the net equity capital costs less 5.5% rate. This evaluation method in fact misinterpreted the will of the performance evaluation index of EVA as true intention.

In fact, EVA assessment was the real intention of managers can firmly establish equity capital cost concept, make equity capital and debt managers understand it is as cost of capital, through the will of the performance evaluation index to EVA into prompted managers to reduce equity capital cost and improve the return on capital rights. So the EVA evaluation index, not only to evaluate whether the enterprise to the requirements of EVA index, and evaluation to complete the enterprise established EVA index would have taken appropriate management measures, and the management measures of effectiveness reasonable.

EMBA management case: corporation family-based management eight disease

Family-based management the most significant characteristic is jobs for the boys, the stage of foundation of the enterprise is understandable, even be right, because of China's credit system are not perfect. But the development to a certain stage shows its drawbacks.

First is in the management of relatives are usually easily into a "man" bad habits, to the enterprise is the quality of the staff to see, the strict system is an insurmountable stage. The enterprise is more bad man, rather than the traditional system and rules, system in actual work is always victims.

1. In a state of arts

In a model of enterprise nature became the "GuTianXia enterprise", business leaders are parents, others are family members or minions. The enterprise of the ruling method in nature became "the king enterprise", business leaders are Kings, others are courtiers or the people. Family-based enterprise is actually a kind of family business owners to expand. Family-based enterprises are difficult to have a clear boundaries are black and white, the traditional family management color still is very strong, will affect the enterprise development and sustainable development

2. Business survival

The family enterprise survival, because compared with other enterprise (such as the state-owned enterprise), the family business has its inherent advantages. First of all, family members in a, two "artist" lead bottom, start an undertaking hand in hand, interests, and closely related; Second, in those early days of hard moments to hard work, no pay, regardless of the gain and loss, to work day and night, in addition, because business is their own, and therefore, can have carefully, thus enterprise can quickly growing up. However, every advantage is disadvantages, family enterprise general scale is small, can't afford to commercial tide impact. Family enterprises in the has obtained the certain development after, because the family, between relatives ingredients complex, and the lack of a sound system, easy to intrigue, and even cause finally apart.

3. Blood relations

Began entrepreneurs with your own enterprise like with the cradle babies, just want to let him live down, and future growth the questions is full of variables, the first strives for the survival and development of thinking again rooted in many entrepreneurs heart, is also the Chinese grassroots culture of a profound precipitation. Stock of private enterprises, the partners are often relatives, if partners is "outsiders", it is in the interest of rivalry allocation problems, of course, people will become his enemy, but after all, with a layer of blood relationship, in the family is otherwise a unspoken rules in the constraint. Enterprise was born at the beginning of, the biggest enemy may be present in the enterprise internal, perhaps is the enterprise itself.

4. Balancing and supervision

Family enterprises in the artist, in the enterprise obtained a certain result, easy prided himself on and then will, eliminate arbitrary dissident, form "YiYanTang, family man ZhiHua management", so that, in the enterprise interior does not have any balancing and supervision, once decision-making error, the enterprise will be into the corner. This is by by tens hundreds of case example clear. Authority management, rely on the formation of the dry personal leadership, easy to cause the "save enterprise xing, news enterprise failure.

5. Black and white is

Enterprise if no corresponding cultural background as support, not the corresponding salary system be bound, no reasonable norm post planning for support, first is not to attract talents of place, or no keep talents of may. All this including the resistance of the members of the family, the foreign outstanding professional manager and the cultural background is difficult to dissolve, enterprise management is not standard, much busy and the disorder root cause is not a sound set of organization system for security. Family-based enterprises are difficult to have a clear boundaries are black and white, the traditional family management color still is very strong, will affect the enterprise development and sustainable development.

6. Boys

Family-based management the most significant characteristic is jobs for the boys, the stage of foundation of the enterprise is understandable, even be right, because of China's credit system are not perfect. But the development to a certain stage shows its drawbacks. First family in the management is usually very easy to get into excessive human, institutional cause is not enough, with a good management system is difficult to implement, the most serious damage system is often family members, because the cause of the family it is not convenient to fire. Then it is difficult to accommodate new talent come in

7. Family interests

Usually the enterprise introduces the new talent will ask him a difference, the man who has just started to come in and of course very do our best work to prove their ability, but in the implementation of the restructuring plan must be touched when many people's interests, these people must have a large number of is family members, they will help the new personnel form a powerful crowd out pressure, often in front of the external personnel business owners pulled small disc. A two times may not problems, but many will have to let business owners believe this person isn't really have a problem. Finally only old total don't fire him, and he himself also are under great pressure and depressing work environment have to resign. This is the corporation in recruiting, aspect is always faced with a difficult situation couched the fundamental reasons.

8. Innovation spirit

Extensive management mode to its most directly result is potential employees cannot give full play, business owners at startup basic is leading all, everything is usually their processing mechanism under the guidance of the people do, and the following people work only work according to the requirement, also do not know play their potential, and the scientific and normative management way emphasis is potential employees and team cooperation. But the extensive management model in the enterprise development to a large scale, it is hard to let employees when fully, even if occasionally there are some personal staff creativity, in a negative twice and then can now play, he led directly to get things done is to consult with the thirty percent how to give it a step, usually superior will also take for granted guidance on how to for the next step, result become what thing to top executive in charge.

EMBA management required: women leaders how to deal with the workplace crisis

A lot of enterprise crisis, on the surface of the disclosure that is, but in essence to see, whether the enterprise product quality crisis or personnel loss crisis or financial crisis, all for entrepreneurs personal belief flaw in the crisis in a point on the outbreak. When a person lack of faith, especially entrepreneurs, he will be lost, become only care about their own interests and desires satisfied, as time passes can become the stakeholder interests when matter, leading to interest distribution pattern imbalance.

When entrepreneurs to build a powerful through faith system of values, commercial logic will slowly become clear that employees first, customer the second, shareholders third, only understand the importance of employees and make staff after work, fundamentally guarantee to the company's customers viscosity, then shareholder value and the benefit of other stakeholders can be guaranteed.

Remember when the 1920 years of the famous "skirt hem theory" (a woman the shorter the skirt, a thriving economy; the skirt is more long, economy more and more depression)? Nearly a century later, women in the role of the crisis has been subtle and dramatic change. Crisis not gender, but we can't help but do such a hypothesis: if Wall Street is the leading by women, this round of economic crisis does not happen? Double sword match well, is a kind of fighting skill moves, use can play a powerful force! In this paper, women leaders to deal with crises of the sword is used two crisis management and stress management.

A, crisis management

Interestingly, in "two" this year, more than 100 of the CPPCC national committee put together a proposal: "advocating women to deal with the economic crisis, increasing the spirit play women social advantages". This is not only a compliment, is also a kind of voice. Almost everyone agrees that, for the economic crisis, more women than men and more strategy. Among them, DongMingZhu stressed that whatever the gender, as long as you lead the team to deal with "crisis", we can be sure there a way to turn them into "machine", and in others not pressured to find all day long breakthrough point, make more development space.

Crisis is a "dangerous few", refers to: the scourge of latent or danger. WeiLvAn three countries with the JiMaoJi book: "often fear storm dives, dense hair crisis outrageous." The song book · FanTai preach ":" so, then bract can be dangerous, a few of mulberry without warning." TangLiuYan history "view rope Ji poem:" crisis XianShi they supposed to have, fine waist down weeping to learn." MAO zedong the evaluation of the kuomintang ten one and three th secondary once the people ":" notice in the kuomintang is one of 10, after an unprecedented crisis civil war."

Domestic authority leadership experts tan small fang teacher red-carpet interview: Chinese often and pursue it is the balance of Yin and Yang. In the west, a bad things will happen, is called the "crisis", translated into Chinese call "crisis". Yin and Yang are complementary, dangerous and machine as well, so, with China's mode of thinking to think, more favorable. If the heart with negative shadow to deal with things, the results must be negative. Instead, if the heart is a positive thinking-to deal with the crisis.

Famous leadership training experts tan small fang teacher said, the business world no safe island, and adversity and crisis everywhere, and often in the thought that the most security moments of enterprise a fatal blow. Enterprise when it would happen crisis is unpredictable, in my opinion, the crisis is normal matter, no crisis is unusual, how to face the changeable adversity and challenges, the adversity, as an opportunity to survive the wisdom of the enterprise thinking is a matter of life and death.

Can say, each a manager hated the crisis, but the coming of the crisis but don't think anyone will as the shift. The western management motto into a language compared to tell us: crisis as death and taxes, for enterprise and organization, it is inevitable. Since the crisis of fire and blood test is inevitable. So enterprise managers must be left behind, but the anger, sadness, to calm, a firm attitude look straight into the coming of the crisis. The crisis to be able to all the Chinese enterprise managers in order to enlighten: crisis how to form, have the kind of crisis after crisis spread path, how should management.

But not good at the crisis management, then let enterprise miss the boat, and even in a misunderstanding, hostility, gossip and negative reports of the abyss! "The crisis management" tell you crisis warning, crisis management, crisis management method, can not only help enterprise in the face of the crisis and can let you ragazzi it never rains, it pours! Our country ancient times the soldiers by one hundred "said:" at present for machine, tearing apart for machine, the machine by for, and lost inorganic."

Our side of the crisis seems to be growing, especially in recent 5 years Japan experienced the hanshin. Light road earthquake, sarin gas events, bead mountain, such as the island of the volcano eruption, JCO atomic facilities accident, snow food poisoning, after the financial crisis events such as big business failures. We'll see abroad, the Asian financial crisis happened, IT bubble of international stock market to bring chaos, the New York world trade center building of terrorist attacks, etc. Whether domestic or abroad, had many great crisis, our daily life is indeed coexist with the crisis in the state.

One of the every kind of crisis has different characteristics, maybe in the future we will experience different kinds of crisis, for us it is important to have a mental preparation. The facts tell us, from now on crisis management can't rely on we previously experienced individual risk to set the crisis to guide. We need to know to each of the size of the loss caused by the crisis is different from person to person, different field, the extent of damage is not the same.

For example, in manufacturing industry, factory is the enterprise production center; For use of the network financial service and the former comparison, the damage to the business activities of the impact of different level. The former, the damage to the building of enterprise activity means stop, and to the latter, the damage to the building, not result in enterprise activity stopped. For another example, earthquake make public infrastructure damage (for example highway damaged), for manufacturing industry, raw materials, goods transportation means completely paralyzed, and is likely to make the enterprise to suffer significant loss, and for the financial services industry, may not have much impact.

Through the ages, only ever-victorious generals, no yongsheng general. Market like battlefield, only team entrepreneurs, no yongsheng entrepreneurs. The enterprise crisis and even "business sea ups and downs", are often happened, the key is to correct. Therefore, crisis management is a learned skill, is the enterprise management inalienable important component. With the fierce competition of brand and the media supervision and economic laws and regulations the gradual improvement, more and more brand crisis of in the public eye, and the frequency of the crisis, the influence and has produced enough range that China has entered into crisis brand frequency. In the fierce competition in the market, can prevent and whether we can in a crisis of successful after crisis management, for the survival of enterprises.

"Crisis" two words, focus on the "machine" in words, can turn "crisis" as "machine" 9-2 to reverse the situation, party show the sea and the instinctive quality, is the true heroes tolerance; In dynamic balance in not in balance, in adversity change inferior position into advantage, is the true ability. Enterprise in open environment, no matter size, a potential, industry or their own, would not be a don't encounter crisis. Tan small fang teacher think that, as the objective existence of enterprise crisis, have more sex and edges of transform into each other.

For example, of what happened in 2008 melamine events, 2009 years of the door the door in 2010, the overlord shampoo, and the "against the door" and so on, it is a potential crisis, however, because of the enterprise ignored, suddenly become: such as SanLu emergent crisis. In the milk industry in the crisis, SanLu was originally small crisis, but because of its report on allegations and shuffle, in the economic interests to continue to promote the bridle, then into a big crisis.

Second, stress management

But after all the gender differences experienced, is now described as "peach blossom place, grass grows" DongMingZhu, in crisis instead of praise up before women advantages to: "all said that men are strong, weak, just easy to discount women, softness. Also have truly research said, women tend to see things good side, easy to keep a positive attitude to the compressive capacity, also more strong than men, when facing difficulties women show flexibility characteristics and is more hardship spirit and patience."

The market has such an interesting phenomenon, when automatics enterprise management, marketing and management work up inside the handy, all kinds of resources to its also gathered, the superior affirmation, subordinates, high morale, all for the next success laid the foundation. But, often enterprise in the mire, enterprise in question of all parties, and even their own faith ideas began to produce shake, and migration, into a so-called "bad luck the ring of" eventually lead to failure.

Tan small fang teacher said in today's the world financial crisis before trouble, once drawbacks of star enterprise and excellent ceos a lot of panic, unceasingly in the adverse circumstance and make the mistake of decision-making, the enterprise into the abyss. Relative, and some business leaders can not be in trouble before the objective environment influence, still make the right decision, not only has not be overwhelmed by misfortune, but to lead the enterprise is to a higher stage. When enterprise in trouble, the key to survival depends on more than the leaders of the enterprise, can be in adversity from environmental disturbance, composed answer, they need a leader is in addition to the height of the leadership and strategic vision, but also need to have the extremely high resistance to adversity ability.

Can the enterprise from good toward the remarkable leader a lot, but in adversity can lead the enterprise forward, success out of difficulties are few. Because adversity are like the night, claimed the various resources, precious and faith and so on all things. This situation, first is to the enterprise leaders of the test of the ability of adversity. Tan small fang teacher thinks, in trouble, the enterprise leader must have strong compression abilities that may lead the team to struggle with adversity and flashing a spark of wisdom.

We said, shining diamond and often go the graphite are worlds apart, however, the chemist's conclusion is amazing: diamond and graphite, is made from carbon atoms, and, graphite unexpectedly can become diamond. Graphite in 5-60000 atmospheric pressure and 1000 to 2000 degrees Celsius temperature, reoccupy metal iron, cobalt, nickel, catalyst, can make the graphite into a diamond. So, entrepreneurs how "graphite" into "diamond"? -incentive. But there is a method of incentive. Such as supervisors, managers can be growing up of examples for new people and subordinates, and to encourage, encourage staff also grow.

Some industry friends asked me, tan teacher, how do you face the pressure? How to say? Once I, in the face of various pressure, has also want to choose to give up. But then I adjusted the mentality, the change of thinking: the more the pressure, the more to improve my ability. Later the same things, met, he won't be at a loss. Of course unpacks the method still has a lot of, because of the person different, suit yourself.

EMBA financial management concern: the executive power of the 3 W law

In the era of be particular about all the speed, absolutely not procrastination and waiting, waiting for is also a delay of the excuse. For example, the account to track a case subordinates subordinates to track but may soon get results may have "ongoing" or "wait" in, if the officer is not a positive of be particular about speed, would accept the answers, but to be a effective leader, must not accept this answer, if accept this answer, my definition of "waiting" is "die", as an effective manager, must also is a good coach, he should take this chance to teach the way subordinates track "3 W"

1. With what other people Who I made contact

2. What What contact and agreed

3. When can decide When to finish what stage

I believe that every a supervisor must think their own implementation, but why can produce "policy, the distorted policy-implementation is the case, the reason is out in the competent think that employees must have implementation, but ignored his some things not done as you speak to do, and even their own is the first violation of his set by the rules, so" policy, the distorted policy-implementation in which it is produced by the competent myth. When the leader of the execution disclose is "tracking force" and tracking force is cross-examine "3 W" problem.

Execution is put their ideas into action, the action into the results of ability. Modern organization's biggest problem is no executive power. No matter how grand blueprint, how the correct decision-making, and how much the rigorous plan, if not the efficient implementation of, the end result is on paper. No executive power, no success, the execution is a hard truth. After all, great idea again, someone will it practice out of it all, lean is execution. Execution decided to the success or failure of the enterprise, the success of any enterprise must is the success of the execution, no implementation, which have competitive power.

Execution: to the individual character execution is the power to do; For the team is fighting for execution; For the enterprise to executive power is the ability to operate. In the execution of the standard measure, to the individual character is binding on time and qualified to finish their work tasks; Speaking of the enterprise is at a predetermined period of time to complete the enterprise strategic goals. Executive power to become a strong, must want to hold executive winning 24 word true through: identity culture, unified concept, clear objectives, thinning scheme, strengthen the implementation and strict examination.

One of the most important executive ability is to make others the execution of the ability, subordinates, executive force strong or not and this has the very big relations. To do well the strategy has not easy, carry out the more difficult. "To carry out" is the ability of the best executives execution. When a staff of excited emotion, mood cheerful, don't we urge, his execution will be high, the behavior is very active; Conversely, when his mood is not high, depressed, even if his mouth say to us "must be the good work", but its operation must not ideal, execution and could not have much stronger.

Zeng guofan when resolve to be saints,'re well-read. But the conflicting others experience, often let him in action without wanted to follow, slow response. One day, he saw a old monk to hold furnace reading, with relish, will hasten to browsing the title before. But old monk to throw the book charging, told him: "for others useful book is not the book for you." Zeng guofan present consciousness: the world there are too many people and things you never see not pure, need not GuaAi, you just put you see clear that bit of truth, over and over again, in the life practice, can make achievement. Look at the private enterprise growth course and winners often is the execution of a strong man. Before, I was once believed that a viewpoint, strategic direction errors, execution, the better the faster death. Later I found out executive force strong person, reflection ability, if the discovery in practice strategy is incorrect, they will to the fastest time to correct, not to die did not consciousness.

In successive a few th tsinghua university (the Po) President class, the author's students including a number of well-known domestic enterprise of managers, they now market to grasp and understanding of the future market, are real vision, vision far-reaching. But, I found that, in their group communication and classroom questioning the break-they ask few of the strategic level, but more consult how to implement. Visible, China's enterprise has never had a lack of thinkers, need is the executor. In the United States military academy at west point, there is a widely read a long tradition of, is met officer for questioning, can only have four kinds of answer: "report sir, is", "the report sir, not", "the report sir, don't know", "the report sir, no any excuse". In addition, can't say a word. "Without any excuse," it is the United States to keep the west point is the most important standards of behaviour. It strengthened the is every student tried hard to finish a task, and not for did not complete the task to find an excuse, even if plausible excuse. Its core is the dedication, responsibility, obedience, honest. The idea is to promote the enterprise cohesion and competitiveness, and construction of enterprise culture and the most important criteria. Adhering to the this concept, many famous enterprises set up their own outstanding team.

"Without any excuse" embodies a kind of perfect performance ability, a kind of obedience and honest attitude, a dedication, responsibility, spirit. In real life, we lack of it is this: they tried hard to finish the task, and not to find an excuse. Each group did not lack of great strategic, really need is, put the strategy in place of executive power. After all, more recession, there is still a company to the expected goal of the operation; Great idea again, someone will practice it out, it all depends on is execution.

Do you think: why in the streets coffee shop, only starbucks to outshine others? Why is doing with PC (PersonalComputer), only dell pulls ahead? Why did the supermarket, only the no.1 top wal-mart retail? Should say, all the convenience stores and coffee shop strategy is roughly the same, but performance is the same, the truth? The key lies in whether it has the very strong executive power.

The world do the largest cisco network equipment, have the trades monopoly technology, yet the President talked about in the major reason for the success of the company, that success is not actually technology, but in execution. This shows, "execution" in the world-class company was seen in how. Even so, every development quick and good world-class enterprise, all is the executive force strong enterprise. Bill? Gates has said: "in the next 10 years, Microsoft is with the challenge of the execution." Of course, we can not deny, many organizations success without its strategy innovation or business model of novel, but if the executive power is strong, also will be imitators catch up, because they and competitors is that the gap between the execution of the intensity of......

When dell's direct sales model in the U.S. the super successful, always with "channels advantage" of the association for computer company also began transformation in China through the team, such as direct marketing center fact phone launched direct marketing business, dell, sheceremoniously against the competition. Although lenovo is also a very good local companies, but it is in direct marketing business on the start has been great difficulties, the effect is not ideal. You know, really damaged wheel, not the sea the tip of the iceberg, but under the sea creatures. In dell's behind, we see the "nearly perfect supply chain", "excellent management technology" and "and strategic matching enterprise culture", so, success is not only the dell's direct sales model, but also around the model dell direct selling "executive system".

Today, for the executive power of the significance, has needless to say; To improve the focal point of executive power, because people to this problem concerns, also have known more comprehensive. Now, we need to focus on is: "improve execution" itself to be performed. Tan teacher stressed that the execution is not an appearance problem, to achieve "improve execution" goal, we must first find out the root of executive force management-those who have the elements of genes, to ensure implementation of the health and development.

In practice, tan teacher summed up the execution of the poor ten causes: a, pushed a LAN work and irresponsible; Two, a candidate for the misdirected, employing unsuitable; Three, only heavy system, ignore culture; Four, improper management, the leadership is insufficient; Five, the goal is not clear, plan unknown; Six, the standard is missing, finds assessment; Seven, only heavy instructions, don't understand communication; Eight, micromanager, won't license; Nine, process not free, cohesion bad; Ten, lack of control, not to punish. Please first look at a case it-" a city in the south, a multinational company executives in China in a skyscraper 60 annual marketing conference held layer, all of more than 80 people, the United States has more than 50 executives, and the rest is the Chinese side of the senior employees. The meeting is about to end, the President of the United States to suddenly stood up and said: all personnel with me jump down go to, this time, the air suddenly get together, see that more than 50 people JiShuaShua to stand up and staring at the President. The Chinese employees panic, is also keen to move up in the chair body in terror, looking at the US President, the heart say: this old man crazy!"

The story has come to the end, trainers say: let's just say, they are really jump down go to, the simple test but reflects two kinds of culture under the system of a kind of humane the instinct of the reflection. In a foreign company, absolute obey is the first, second innovation; At home, the same demand has during the implementation appeared deviation, the boss in considering how employees think, employees in the boss to consider the right, actually, in the enterprise management point of view, since post Settings has ended, and the rest is each doing his own job, each its. Tan teacher to think, executive power to is on time, quality and quantity assurance three standard--

On time, work in the time limit is the requirement. Quality, is work in quality requirement. Results at least not less than standard, are not allowed to fake and shoddy; Quality, is work in the number requirements. At least to meet the prescribed quantity, not allowed to cut corners, QueJinDuanLiang. Improve the executive power of the key lies in each employees really clear and perform their respective responsibilities, in its place, for the administration, the heart thinks toward one place, interest makes toward one place, form executive together.

1, improve the implementation, all levels of leaders want to rise to "guide" role.

"Leadership" duty but two, one is "brought", one is "leading". The so-called "brought" is to a lot in, set an example, no privilege, give full play to the leadership of the model and the lead role. The so-called "lead", is to "bring" basis, and grasp the direction and the big picture, timely solution to meet the various contradictions and problems, and correct the deviation and wrong there, and actively guide the employee heading in the right direction, promote the development of the enterprise.

2, improve the execution, middle-level cadres at all levels should earnestly play "bridge" role.

Middle-level cadres's primary responsibility is to link, upload given, both to the responsible for, and to lower responsible for; Both understanding the superior spirit, the leadership intention here to convey worker, and combining with actual, carry out the problems appeared in the course of comprehensive report in time to the leader. Good competent personnel to be can the independent thinking and the independent action, as long as the least instructions, can to perform the work. A competent chief responsibility is, under the guidance of his staff-they work activities. Guidance is to show leadership, so good competent talents, must like leaders can new ruling and thinking.

3, improve the implementation, ordinary employees to fully develop "bee" spirit.

Ordinary employees job is implemented, is carried out. To further setting up the general situation consciousness and sense of responsibility and learning awareness, strengthen the theory knowledge and business skills learning, improve their quality, develop a "bee" that conscientiously, bears the burden of responsibility of the spirit, solid efficient to do my own job, having to carry out the spirit.

Successful management theory cannot avoid failure

If we do not consider the human nature and the concept of social incentives are widely used in the enterprise management, we should not be able to say goodbye to strike, destructive behavior, these actions will become the by-product of the enterprise development.

Without a doubt, the London business school "business strategy review, senior editor, reina Stewart written in the turn of the century the management in one hundred: the 20 th century management thoughts and practice of the critical review, has become a critical and interesting an aptitude for management history popular classic. Bosch company senior vice President, managing partner Bruce A pasick, Turner g evaluation said: "the attention, reina is focused on the nature of the management progress and the uncertainty of the...... In fact, every one of the existing management practice between the ultra or defects of the new ideas, are fixed in the beginning there were destroyed his seed... the key idea is, reina simple, but also is to let A person to accept the facts: success is always to fail."

"Most of the phenomenon of management is very limited, life is like the wrong way scud missiles, soon from the company's radar screen disappear." G reina said. However, throughout 100 years of scientific management theory, history, and not every kind of management trends are all the same short life in the end. Some management trend is influenced by its related more history of power function, life prolonged, humanization management movement is such.

Successful management theory cannot avoid failure

Review of the history of management science in 100, in different period, the core of the management goal is in constant change, it is hidden behind a law? "If to say words, should perhaps law said, no matter what the period, the management goal is always and staff and customer contact together, and from the time span of the whole, for they are not certain in some order." G reina said, "management need continuous updates, there's no place can evade such change."

100 years later, the scientific management of Taylor open the change what happened? "The problem is that, in the enterprise organization so many have almost no occurrence what change in the past. Managers are still the judgment standard not forget for a moment, the staff as no life, not the resources living people." G reina said. G reina in books quote Peter drucker words: "if not in order to consider a people's spirit or life quality, just pure in order to pursue higher labor productivity, which will compel managers more concerned about laborer individual needs."

"I don't think we have to Taylor's theory what misunderstanding or misuse. Taylor is a great, he made a brilliant of management theory and ingenuity of development, his ideas from his of age in that era, and service for our times. For it, these thoughts will no longer fit, but lasted for 100 years of basic spirit is still effective." G reina said. In the pursuit of efficiency about, the problem itself and the answer is in constant revision and change, the balance of efficiency from the early mechanical factors to keep the human factors tilt. The swing and change, let the questions and answers are full of not sure, this is what g reina said the "management only constant problem, not have the end of the answer".

From history, we can see that the scientific management, put forward Taylor Henry Ford's successful experience, Sloan's organization transformation-these once seen as successful standard practice experience, often to their own buried the failure of foreshadowing, turned around, and had to be abandoned. Tylor defined managers for a supervisor, the clerk, opportune (rapporteur-a by us today called the middle level managers' single level, and devoted his life to improve efficiency of Taylor, create a interfere with the enterprises to improve the efficiency and effectiveness of biggest obstacle decision; Henry Ford tube way shocking, in an aura of huge shine, he also become in many ways the opposite teaching material; Sloan created division system, after the success of the first, make the organization more awkwardly, more and more committee limits the innovation ability of organization, ever let general brilliant system finally make general paralysed.

China needs new workers structure system

G reina said: "now people-especially in the west--than ever, they will be questioned more problems. They need to use new and different methods to guide and inspire, you can no longer as past, tell them what to do, and then ignored. This again returned to the Mayo proposed conclusion, if we do not consider the human nature and the concept of social incentives are widely used in the enterprise management, we should not be able to say goodbye to strike, destructive behavior, these actions will become the by-product of the enterprise development."

China is called "world factory", its competitive advantage has been from the huge population quantity. G reina thinks that future, China needs to change their competitive advantage, need more to develop employee skills, and development of the corresponding management skills, let the skills can give full play to the employees. Chinese human cost advantage not how to do? This needs the training and development of a new workers structure system, make workers can adapt to the demand of technology globalization.

Globalization more emphasis on the contact and the importance of communication. But this is not erase, reina insists the regional differences, realize the management datong: "for global a myth, the world is flat, we all become similar, it is not true. Just like someone in Shanghai, someone in England ShiYun meal, and they each have the same iPod, but not enough to the different culture road bridge, make up between cultural differences and estrangement. Cultural background is always management in a important reference variables."

Another is worth now pay attention question is, business ethics occurrence function and influence of boundary began to turn a gray zone. In the past, a business requires responsible for his own actions, and assume responsibility is limited to the enterprise behavior. Now, enterprise started to for their suppliers, generation of labor enterprise behavior responsibility. G reina said: "look at BP, it has not a pure oil drilling of enterprise, it will take full responsibility, the situation will be more. A lot of enterprise in the practice of the western ethics and management standard, will face more and more pressure, both from itself or western clients, the supplier and the generation of labor enterprise are hard to find can hide the corner."

Special note: because all aspects of constantly adjust and change, sina.com provided all the exams information is for reference only, depicting the department official released information shall prevail.