"10% of our students, and in any case will do the right thing; and 10%, in any case will do the wrong thing, and another 80%, need to be persuaded." Harvard business school professor pull kay's library · rana said.
Rana professor is with our library for group discussion, the topic is "leadership and values". This is June 11, 2010, to the "fantasy leadership future" as the theme of the third session of "harvard business school year leadership BBS" of the second day. This day in addition to rana library professor and the other two harvard scholar, and with the team and I at New York university stern school of business, Sally · Braun, a professor at the Wharton school and Michael uther's professor.
Brenda in talking about his library professor taught a "best" students, all-round development, and everything's top. Graduate students chose the a company on Wall Street, reason need not say much, natural treatment is good to be rejected. But after he came to library professor discusses his own choice rana, looking forward to professor can agree with, and such approval to dispel his doubts. It was at this time, the library the rana professor talked about his this "the 10-10-80 law".
I ask: "after harvard business school education, students of the two years the proportion of the 10-10-80 change?" Rana said don't know professor library, and turned his head to ask whether there's Braun professor have data. Braun professor, responsible for stern business school education undergraduate course there have been six years, is a northwestern university Kellogg, dean of school of business. Braun professor, said, how about business school for students ethics education, no good research; And she is very doubtful whether it is can change an adult values. Professor and talk about the library the rana of his experience, said that it was difficult to teach values in business school, because students say we are customers, we make money not to learn the business school of this.
I think two problems: a deep in her heart does not know who we are, and no clear values guide their choice of students, why would be rana library professor as "best" student? If two years of MBA education can't help more students to make the right choice, whether this is the failure of the business school?
In the BBS of the first day, the harvard business school professor Richard ted he puts forward the relevant a problem. He said he join harvard business school, college is to cultivate the mission of the general manager, and now institute's web site, writing on the mission is "to develop the influence of world leaders". In front of all the people asked him, and he's red · professor: "this sentence should it be to develop the world to 'the positive effect on the leaders'? Such as enron's former CEO Jeff skilling, also is the harvard business school graduate MBA, it seems to me clearly made an impact on the world. But I don't think that leader is the training of the harvard business school mission."
The professor's red is not only the BBS's main sponsors, and has been appointed as harvard business school the next President, will officially on July 1 in work, so ted ROM the professor question to him. Although's red and no answer in public, his heart should agree. In October 2008, he and library professor rana in the harvard business review article published jointly, calling for professional managers moral code, the management development as medicine, law for that special profession (profession). It is in this article under the excitation of, harvard business school students launched "MBA vows" activities: MBA students before graduation and follow the doctor's "the oath", the employer and social sworn interests.
To a, the oath is at best an symbol, to bad said that a whitewash. The doctor read in the hippocratic oath "later, still can take a red envelope, open fake drugs; These new managers in finish read "MBA vows" later, will become to society, and to the customer, the more responsible for the employer? I doubt it. After the enron events, most business schools in their own timetable increased on ethics course. The course is only a symbol or whitewash? Or rather, business school really to teach business ethics?
I put the question to the east coastal from the United States on the west coast. June 14, James marge professor at Stanford university education college office, I to the organization of the study master, Stanford university education college, business school, social, and political science department of four college professor of common hire, consult the problem.
March, "said professor business school of course teaches ethics, and is very profound ethical teacher. Business schools teach ethics, mainly not by ethics class, but business school to the students of the socialization of the whole process. The students here soon learned to be a professional managers of the ethics: how to dress, how to behavior, how to think and act. Business schools teach of ethics is mainly by self interests as the center of economics: selfish is a virtue; Everyone in the pursuit of self interests; And everybody in the pursuit of self-interest is most effective when the market.
"So you mean," I hesitated for a moment, "the business school teaching ethics this matter do not good?" Marge professor smiled: "in the ethical, they can say is fruitful, so in this sense them but did quite well. But from my ethics perspective, they do well." School of business ethics class teaching is a set of values, and the whole system of the business school but let the student be influenced by in, learn to a different values-in ethics this matter, the key is not how business school said, but how to do it.
So, business school do? March to business school professor published education as the theme of the special paper, but here I prefer to quote of the speech released when he retired. He said: "a university's just by the way is a market. In the nature of the more sense, it is a temple.... the students are not the consumers; it's the believers. Did not teach a career, but a sacrament." If MBA students continue to treat oneself as the customer, if the business school to continue to when the market, so both sides are found no "I who". Business school their own systems of "marketing practice", than those in the role of the ornament on ethical lessons more can model the MBA students' values.
Such values, and that is "effect", not a "positive effect on" values. How to really from "effect" to "the positive effect on" change, not just whitewash sex modify the words of the mission, how to keep the market in business school of composition but make the essence of the temple, is to the north of the great challenge and red. I hope he doesn't answer the question professor ted ROM, only because is still not fully sit on the seat, and not because he doesn't know how to answer.
Special note: because all aspects of constantly adjust and change, sina.com provided all the exams information is for reference only, depicting the department official released information shall prevail.
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